回顾了营销学之父Theodore Levitt提出的营销近视症,从创造顾客满意和顾客价值的角度,结合汽车产业分析了企业如何在克服营销近视症的同时避免矫枉过正,真正实现以顾客需求为中心,以市场为导向,制定科学合理的企业战略,实现企业的可持续发展。 Reviews marketing myopore Levitt’s Marketing Myopia, from the perspective of creating customer satisfaction and customer value, combined with the auto industry analysis of how the enterprise to overcome the marketing of myopia at the same time avoid overkill, the real realization of customer needs as the center, Market-oriented, develop a scientific and rational business strategy to achieve sustainable development of enterprises.