旅游目的地的生态环境质量,不仅是当地旅游开发和发展的基础,也关系旅游地社区居民的生产经营活动和日常生活,更进一步地影响着旅游目的地的持续健康发展。本文以浙江乌镇和西塘古镇作为调查对象,研究古镇居民对旅游生态环境影响的感知、态度及行为,并提出进一步优化古镇环境的措施和建议。 The eco-environmental quality of tourist destinations is not only the basis for the development and development of local tourism, but also the production and business activities and daily life of the residents in the tourist areas, further affecting the sustainable and healthy development of tourist destinations. This paper takes Wuzhen in Zhejiang and Xitang in Zhejiang as the research object to study the perception, attitude and behavior of the residents of ancient towns on the impact of the tourism eco-environment, and puts forward the measures and suggestions to further optimize the environment of the ancient town.