论文部分内容阅读
新闻标题作为新闻报道的“眼睛”在新闻中有着举足轻重的地位。为了使新闻标题更加精炼、生动、引人注目,隐喻以其自身特点和功能往往被大量使用,在新闻传播中有明显的模因效果。隐喻和模因为英汉新闻标题增添了无穷魅力、增强了其传播功能,是语言、文化发展和传播的强强联合。本文拟在英汉新闻标题中使用的隐喻模因加以解读。一、模因与模因论“meme”一词是由牛津大学动物学家理查德·道金斯在其1976年所著的《自私的基因》一书中首次提出的。此
News headlines as the news coverage of the “eyes” in the news has a pivotal position. In order to make news headlines more refined, vivid and compelling, metaphors are often used in great quantities in their own characteristics and functions, and have obvious memetic effects in news dissemination. Metaphors and molds add endless charm to English and Chinese news headlines and enhance their communication functions. They are a powerful combination of language, cultural development and communication. This article intends to interpret metaphorical memes used in English and Chinese news headlines. I. Memetics and Memetics “The word” meme "was first proposed by Oxford University zoologist Richard Dawkins in his 1976 book, The Gene of Selfishness. this