面对变化的市场,成品油经销商必须由传统的制造商思维模式向现代贸易商思维模式转变。随着产品日趋同质化,价格竞争效用将逐渐减弱,而品牌与服务将成为差异化竞争的重要途径。在国际金融市场剧烈动荡、世界经济增长明显放缓的大背景下,中国经济也不能独善其身。受外贸出口与国民经济发展回落的影响,国内成品油市场出现需求下降,资源相对过剩的局面,导致下游销售企业竞争激烈,并直接表现为竞价销售,整 In the face of changing markets, refined oil distributors must shift from the traditional mode of thinking of manufacturers to the mode of thinking of modern traders. As products become more and more homogeneous, the utility of price competition will gradually diminish, while brands and services will become important channels for differentiated competition. Given the turmoil in the international financial markets and the marked slowdown in world economic growth, the Chinese economy can not remain unimpressed. Affected by the drop in exports and the development of the national economy, there is a drop in demand in the domestic refined oil market and a relative surplus of resources, leading to fierce competition among downstream sales companies and direct sales to the auction