现代包装在当今市场经济下,对商品经济的发展具有十分重要的意义,它不仅保护、美化着商品,而且在商品的销售、产品附加值的增加,甚至文化的传播等方面都起着举足轻重的作用。时下不少人认为“现代”包装,必须要有洋气,充满乡土味的民间美术与现代包装难以融合。其实不然,有心之士只需稍加留意,便可发现民间美术一直是包装的重要格调,是高信息、高科技时代不可或缺的包装内涵 Modern packaging is of great significance to the development of the commodity economy in today’s market economy. It not only protects and beautifies the commodity, but also plays an important role in the sale of the commodity, the increase of the added value of the product, and even the spread of culture effect. Nowadays many people think that “modern” packaging, there must be foreign, full of local flavor of folk art and modern packaging is difficult to integrate. In actual fact, the dedicated people just a little attention, we can find that folk art has always been an important style of packaging, high-tech, high-tech era indispensable packaging content