在国际化经营中,名牌企业与名牌产品价值连城。创出中国产品国际品牌,是加入WTO后实施全球化竞争的需要,更是增强企业国际市场竞争力的重要法码。近年来,我国知名企业纷纷从“出口创汇”转向“出口创牌”,通过打造中国产品国际品牌,推进企业经营国际化战略。这些企业的成 In the international operation, brand-name enterprises and brand-name products priceless. Creating an international brand of Chinese products is the need of implementing global competition after joining the WTO. It is also an important code for enhancing the competitiveness of enterprises in the international market. In recent years, many well-known Chinese enterprises have shifted their focus from “exporting foreign exchange” to “exporting to create a brand”, and promoted the internationalization strategy of enterprises through building international brands of Chinese products. Into these businesses