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Since its establishment, Genuine & Profound has schemed plenty of bestsellers and cooperated with many famous authors. The company has thus become renwned in the publishing industry in china.
Chen Liming is known for his Sharp business mind. That’s also the reason why he could publish books of many first-line authors, such as Mo Yan 莫言, Mai Jia 麦家, Anni Baobei 安妮宝贝 and Shi Kang石康.
In 2010, Chen Liming paid a New Year visit to Mai Jia 麦家, a winner of Mao Dun Literature Prize, in Hangzhou, hoping to sign a contract with him. Though he was graciously declined in the very beginning, yet Chen Liming didn’t give up. In the last, He concluded this cooperation with an advanced copyright royalty of 5 million yuan. His analyzed the market was seen to be promising as the total sales volume of Mai Jia’s works amounted to 2 million copies; TV series adapted from Plot Against reached a climax of spy TV series; in 2009, a movie The Message won a considerable box office; thus the name of Mai Jia represented high ratings and replay rate.
Chen Liming’s insistence was indeed well justified. In 2010, his company bought the publishing right of Mai Jia’s latest full-length novel, Feng Yu, at a sky-high price of 10 million yuan. In September 2010, Feng Yu 1 appeared on market and reached a sales volume of 300 thousand copies in merely two months, ranking the top-three of theOpen Book fiction books nationally. In October 2010, Genuine & Profound signed contract withYan Lianke阎连科of his latest full-length novel Four Books and 200 thousand copies were printed at once, thus creating a climax of publishing of mainstream literary works at the end of 2010.
Large sales volume of Mai Jia’s麦家latest book brought the little known Genuine & Profound into a well-known role in the publishing industry and a batch of famed writers. In recent years, this company has already grasped the initiative position while signing copyright contract with authors.
Apart from maintaining close contact with famous writers, Genuine & Profound now also focuses on the development of intellectual property concentrated on those celebrities. Its mainly about books, both p-books and e-books, based on which, two business divisions are established to develop various versions of those celebrities’ works that are inaccessible on mass market. For example, customized books for high-end crowds, luxuriant hardcover collection for the collectors and professional books customized for Dangdang (当当网) which are only available on the dangdang.com. These customized works are conducive to enhance the competitiveness of dealers in proprietary channels.
In the past year, Chen Liming tried to alter his paper publishing house into a media platform. In 2014, he plans to deepen their services and to publish more high-quality works. “Quality and quantity usually do not co-existed. More hasteless speed. It’s wiser to be concentrated and steadfast”, said Chen Liming, “We encourage investment in each business unit. With capital, literature would be spread faster and more maturely. Many publishing house now are preparing for listing, so does Genuine & Profound have such a plan.”
Chen Liming is known for his Sharp business mind. That’s also the reason why he could publish books of many first-line authors, such as Mo Yan 莫言, Mai Jia 麦家, Anni Baobei 安妮宝贝 and Shi Kang石康.
In 2010, Chen Liming paid a New Year visit to Mai Jia 麦家, a winner of Mao Dun Literature Prize, in Hangzhou, hoping to sign a contract with him. Though he was graciously declined in the very beginning, yet Chen Liming didn’t give up. In the last, He concluded this cooperation with an advanced copyright royalty of 5 million yuan. His analyzed the market was seen to be promising as the total sales volume of Mai Jia’s works amounted to 2 million copies; TV series adapted from Plot Against reached a climax of spy TV series; in 2009, a movie The Message won a considerable box office; thus the name of Mai Jia represented high ratings and replay rate.
Chen Liming’s insistence was indeed well justified. In 2010, his company bought the publishing right of Mai Jia’s latest full-length novel, Feng Yu, at a sky-high price of 10 million yuan. In September 2010, Feng Yu 1 appeared on market and reached a sales volume of 300 thousand copies in merely two months, ranking the top-three of theOpen Book fiction books nationally. In October 2010, Genuine & Profound signed contract withYan Lianke阎连科of his latest full-length novel Four Books and 200 thousand copies were printed at once, thus creating a climax of publishing of mainstream literary works at the end of 2010.
Large sales volume of Mai Jia’s麦家latest book brought the little known Genuine & Profound into a well-known role in the publishing industry and a batch of famed writers. In recent years, this company has already grasped the initiative position while signing copyright contract with authors.
Apart from maintaining close contact with famous writers, Genuine & Profound now also focuses on the development of intellectual property concentrated on those celebrities. Its mainly about books, both p-books and e-books, based on which, two business divisions are established to develop various versions of those celebrities’ works that are inaccessible on mass market. For example, customized books for high-end crowds, luxuriant hardcover collection for the collectors and professional books customized for Dangdang (当当网) which are only available on the dangdang.com. These customized works are conducive to enhance the competitiveness of dealers in proprietary channels.
In the past year, Chen Liming tried to alter his paper publishing house into a media platform. In 2014, he plans to deepen their services and to publish more high-quality works. “Quality and quantity usually do not co-existed. More hasteless speed. It’s wiser to be concentrated and steadfast”, said Chen Liming, “We encourage investment in each business unit. With capital, literature would be spread faster and more maturely. Many publishing house now are preparing for listing, so does Genuine & Profound have such a plan.”