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广州作为国家重要的中心城市,对社会主义核心价值观在广东乃至全国范围内的宣传与推广担任重要角色。通过调查研究发现,广州市民对社会主义核心价值观的认知度偏低,需要进一步加强社会主义核心价值观的宣传与教育;微信平台已成为社会主义核心价值观网络传播路径的崭新阵地和重要场域;采用显性与隐性相结合的传播手段,鼓励市民与专业人士集体创作优质的社会主义核心价值观传播内容,整合线上与线下活动,使用新媒体多文本的内容呈现方式等,是比较可行的传播策略。
As an important central city in China, Guangzhou plays an important role in promoting and promoting the core values of socialism in Guangdong and even in the whole country. Through the investigation and study, we found that people in Guangzhou have a low awareness of the core values of socialism and need to further promote the promotion and education of the core values of socialism. The WeChat platform has become a brand new frontier and an important field for the transmission of the core values of the socialism. It is more feasible to adopt a combination of explicit and implicit means of communication to encourage citizens and professionals to collectively create high-quality socialist core values, integrate online and offline activities, and use new media’s multi-text content presentation methods Communication strategy.