创新?各家公司都说正在做。那些时常抛出这个声调的公司并不意味着他们正在历史性地改变什么。各家公司之所以抛出这个声调,是为了显示他们正在从技术、医疗到点心、化妆品等方面都做出了划时代的贡献。公司“兜售”着他们的首席创新官、创新团队、创新战略甚至创新日。但是这并不意味着他们实际上做了任何创新。相反,他们只是觉得在描述产品改进时过于平淡,利用这个词汇来增强他们的成绩而已。就像被广泛使用的“齐心协力”和“乐观”这类时髦词汇,“创新”一词也处于这样危险的边缘——倘若它还没有变成 Innovation? Companies say that they are doing. Companies that often throw this tone do not mean they are changing anything historically. The reason why companies are throwing this tone is to show that they are making epoch-making contributions in terms of technology, medical care, snacks, and cosmetics. Companies “sell” their chief innovation officer, innovation team, innovation strategy, or even innovation day. But that does not mean that they actually did any innovation. Instead, they just feel overly dumb in describing product improvements and use the term to enhance their performance. Like widely used buzzwords such as “Together” and “optimism,” the word “innovation” is at the brink of danger - if it has not yet become