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总的来说,今年的广告媒体市场就收入而言呈现出的是同比增长的,当然作为中国排名第一的代理商来说这是个好的趋势。我们已经看到一些起色,在最初的6个月之后,饮料和快速消费品这几个类别有很大的增长。在中国消费者强烈的购买欲驱动下,汽车行业和奢侈品方面也增加了投放。
Overall, this year’s advertising media market shows a year-on-year increase in revenue, which is certainly a good trend as the number one agent in China. We’ve seen some improvement, with drinks and FMCG categories having a big increase in the first six months. Driven by strong consumer buying in China, there has also been an increase in the automotive industry and luxury goods.