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随着我国社会主义市场经济体制的进一步完善,图书馆服务市场化特点日益突出,将现代企业经营管理方法引入图书馆,并将信息营销用于公共图书馆中,从而为图书馆信息资源开发创造最大经济效益和社会效益。通过对公共图书馆有形成本投入和无形成本消耗的分析,指出公共图书馆必须注重信息营销的服务效益。最后从经济学的角度对图书馆资源配置的投入、产出及信息营销的效益进行合理性分析。
With the further improvement of China’s socialist market economic system, the marketization of library services has become increasingly prominent. The introduction of modern enterprise management methods into libraries and the use of information marketing in public libraries have led to the creation of library information resources Maximum economic and social benefits. Through the analysis of the tangible and intangible cost of public libraries, it points out that public libraries must pay attention to the service benefits of information marketing. Finally, from the perspective of economics, this paper analyzes the rationality of the input and output of library resource allocation and the effectiveness of information marketing.