通过“寿文化”的受众广度、文化号召力和影响力、“寿文化”后续再创新的可能性的分析,认为“寿文化”可以作为陶瓷品牌的文化名片。通过对比分析,具体探讨“寿文化”在陶瓷产品功能设计,图案造型创新以及文化营销中的具体应用策略。 Through the analysis of “breadth of life”, audience attraction and influence of culture and follow-up innovation of “life culture”, we think that “life culture” can be used as a cultural business card of ceramics brand. Through comparative analysis, this paper discusses the specific application strategies of “life culture” in the functional design of ceramic products, pattern modeling innovation and cultural marketing.