论文部分内容阅读
《市场调查与预测》课程是一门技术性与应用性很强的学科,项目教学法是目前比较适合的一种教学方法。笔者结合教学实践经验,就如何在实际教学活动中贯彻实施项目式实践教学进行系统探讨,整理了一套完整的以问卷调查为基础的项目式课程实践教学思路,一方面可以作为实践教学的参考,另一方面也能真正提高学生的调查技能,为将来从事具体的市场调查工作奠定基础。
“Market research and forecasting” course is a highly technical and applied disciplines, project teaching method is currently more suitable as a teaching method. Based on the practical teaching experience, the author discusses systematically how to implement project-based practical teaching in practical teaching activities, and has compiled a set of complete project-based curriculum practice teaching ideas based on the questionnaire survey. On the one hand, it can serve as a reference for practical teaching , On the other hand, it can really improve students’ investigation skills and lay the foundation for conducting specific market research in the future.