中国品牌的发展历程,也可以折射出中国经济社会的变迁,从新中国成立到改革开放前,中国由于实施计划经济,市场的作用基本被抛弃,因而以市场竞争为生存基础的品牌,自然失去了成长的土壤。在这一时期所产生的名牌更多是集中在上海、北京等大城市产品,这些产品由于供给不足而给人们留下了景仰。 The development of Chinese brands can also reflect the changes in China’s economy and society. Since the founding of New China and before the reform and opening up, due to the planned economy was implemented in China, the role of the market was basically abandoned. Therefore, the brand based on market competition naturally lost itself Growing soil. The brand names produced during this period are more concentrated in Shanghai, Beijing and other metropolitan products, these products due to lack of supply left people admired.