提起燕京啤酒,没有人会怀疑“燕京啤酒不是国货”;也没有人会否认“燕京啤酒是中国啤酒行业为数不多的民族品牌”这一事实。30多年前,当它像一个刚出生的婴儿哇哇坠地时,那些已占据中国啤酒市场、有近百年历史的老大哥企业,似乎也在怀疑、在观望或许也在企盼。然而,30多年后的今天,北京燕京啤酒集团公司早已成长起来,发展成为民族啤酒工业的代表,成为全球知名的啤酒集团之一。2013年燕京啤酒的预期销量目标为600万吨,并将继续扩大产能,加快冲击世界啤酒集团前 No one would doubt that Yanjing Beer is not a domestic product. Nor would anyone deny that “Yanjing Beer is one of the few national brands in China’s beer industry.” More than 30 years ago, when it was like a new-born baby, the big brother companies that have occupied the Chinese beer market with nearly a hundred years of history seem to be doubting and waiting to see. However, more than 30 years later, Beijing Yanjing Beer Group Company has grown up to become a representative of the national beer industry and has become one of the world’s leading beer groups. Yanjing Brewery expected sales target of 6 million tons in 2013 and will continue to expand production capacity to speed up the impact on the world beer group before