诚信的基本特征是社会交往中的言行一致。“言”是承诺,是与对方的约定;“行”是践诺,是对约定的兑现。企业诚信主要体现为对用户、客户、员工、股东、银行、商业合作者及社会往来者的言而有实、言而有责、言而有行。在上世纪90年代中期,“爱多VCD,好功夫”、“我们一直在努力”等广告词在中央电视台每天准时与人们相约,使得爱多在短短两三年间成为一个响当当 The basic characteristic of honesty is the same words and deeds in social interaction. “Words” are promises and agreements with each other; “行” is a promise and a fulfillment of an agreement. Corporate integrity is mainly reflected in the words and deeds of users, customers, employees, shareholders, banks, commercial collaborators and social contacts. In the mid 90s of last century, “Love VCD, Kung Fu,” “We’ve been working hard” and other ad on the CCTV daily with people on time every day, making Aiduo in just two or three years to become a resounding