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在我国保险业发展日益壮大,营销组织不断增多,保险人数不断攀升的时候,应该看到,我国寿险营销还存在着营销手段机械,服务水平不高,缺乏现代营销理念,追求市场竞争的同时却忽视市场定位,丧失营销创新环境等方面的问题。因此,必须采取内外兼修的全面营销策略,注重企业自身品牌宣传营销策略,强化保险宣传的营销策略,实行一对一深度营销策略,充分运用关系营销策略,以及有形服务与无形关怀相结合的营销策略。
In our country, the development of the insurance industry is getting bigger and bigger, the marketing organizations are increasing constantly, and the number of insurers keeps on rising, we should see that there is still a lack of modern marketing concepts and pursuing market competition while there is still a marketing tool in China’s life insurance marketing. Ignoring the market positioning, loss of marketing innovation environment and other issues. Therefore, we must adopt a comprehensive internal and external marketing strategy, pay attention to their own brand marketing strategy, strengthen insurance marketing strategy, the implementation of one-on-one marketing strategy, make full use of relationship marketing strategy, as well as physical services and intangible care combined Marketing strategy.