文化是品牌的重要基础,品牌文化是形成消费者品牌偏好的重要因素,也会影响到消费者的购买过程。特别是对于一些老字号品牌,传统文化是形成品牌影响力的重要因素。中华老字号品牌“全聚德”、“稻香村”等显然具有深厚的文化积淀,在今天激烈的市场竞争中仍傲然屹立的老字号品牌,更是中国经济发展中的瑰宝。品牌传统文化 Culture is an important foundation of the brand, brand culture is an important factor in the formation of consumer brand preferences, but also affect the consumer buying process. Especially for some old brands, traditional culture is an important factor in the formation of brand influence. The old Chinese brand “Quanjude”, “Daoxiang Village” and so on apparently have profound cultural accumulation. In the fierce competition in the market today, the brand of old brand which still stands proudly is the gem in China’s economic development. Brand traditional culture