连锁经营是通过对若干零售企业实行集中采购、分散销售、规范化经营,从而实现规模经济效益的一种现代流通方式,主要有直营连锁、特许经营、自由连锁等类型,实行统一采购、统一配送、统一标识、统一经营方针、统一服务规范和统一销售价格等是连锁经营的基本规范和内在要求。连锁 Chain management is a modern circulation mode through centralized purchasing, decentralized sales and standardized management of a number of retail enterprises so as to realize economies of scale. There are mainly direct sales chains, franchises and free chains, with unified procurement and unified distribution , A unified logo, a unified management approach, uniform service standards and unified sales price is the basic norms and internal requirements of the chain. chain