近年来,随着人们日常用电需求的加大,我国电力企业得到了快速的发展。在市场经济环境背景下,电力营销已经成为电力企业发展和管理过程中不可或缺的重要组成部分。电力企业相关负责人要结合电力市场的发展形势和人们的用电情况,建立完善的用电营销体系,将精细化管理模式应用于电力企业的营销管理中,以提升电力企业的市场竞争力,促进电力企业又好又快发展。 In recent years, with the increasing demand of people’s daily electricity consumption, China’s power enterprises have achieved rapid development. In the market economy environment, power marketing has become an indispensable part in the development and management of power enterprises. Relevant person in charge of electric power enterprises should combine the development situation of electricity market and the electricity consumption of people to establish and perfect the electricity marketing system and apply the elaborate management mode to the marketing management of electric power enterprises so as to enhance the market competitiveness of electric power enterprises, Promote sound and rapid development of power enterprises.