文章介绍了新媒体环境下社会管理的新特点及影响,基于对新媒体与传统媒体作用异同的分析,提出媒体在促进社会管理过程中的责任及当前欠缺之处,分析如何发挥媒体优势履行责任与义务,进而提出政府如何利用媒体加强社会管理工作。 The article introduces the new characteristics and influence of social management under the new media environment. Based on the analysis of the similarities and differences between the new media and the traditional media, this article puts forward the media’s responsibility and current defects in the process of promoting social management, and analyzes how to give play to the media’s advantages And obligations, and then put forward how the government can use the media to strengthen social management.