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2004年,第一份手机报创建后,随着国内手机用户的不断增长,手机报的种类也随之愈加繁多。手机作为新兴的第五媒体力量,正在社会传媒中扮演越来越重要的角色。2010年12月15日,第五媒体行业发展论坛发布了《第五媒体行业发展报告》,本文以此为契机,选取长春地区的手机报为范例,通过对大学生群体中手机报的使用情况进行研究,试图找出大学生群体使用手机报的心理动机、使用情况及使用效果,并以此为参照,预见手机报未来的发展方向。
In 2004, after the first mobile newspaper was created, with the continuous growth of domestic mobile phone users, the types of mobile newspapers also became more and more numerous. As the fifth emerging media power, mobile phones are playing an increasingly important role in social media. On December 15, 2010, the Fifth Media Industry Development Forum released the “Report on the Development of the Fifth Media Industry”. Taking this as an opportunity, this paper selects mobile newspaper in Changchun as an example. By using the mobile newspaper in college students, Research, trying to find out the psychological motivation, usage and effect of college students using mobile newspaper, and as a reference, foresee mobile phone newspaper in the future direction of development.