在绝大多数产业中,一个企业竞争行为的后果至少在某种程度上依赖于其竞争对手的反应行动。竞争对手的“不合乎道理的或坏的”反应(即使是较弱的竞争对手)经常使“好的”竞争战略不能成功。因此,企业竞争战略优劣在很大程度上与企业对竞争与合作的认识相关。我们取同一个产业里的两个核心企业(在同一产业中处于主导地位的大企业)作为对局。在市场中,企业的理性使其在最大化效 In most industries, the consequences of a firm's competitive behavior depend at least in part on the reaction of its competitors. The “unreasonable or bad” reaction of competitors (even the weaker ones) often make “good” competitive strategies unsuccessful. Therefore, the pros and cons of enterprise competitive strategy are largely related to the cognition of enterprises on competition and cooperation. We take the two core businesses in the same industry (the big ones that dominate in the same industry) as the game. In the market, the rational business to maximize its effectiveness