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作为国家级非遗代表作的西江流域悦城龙母文化,历史悠久,影响深远。改革开放30余年来,经过地方政府的着力打造,龙母文化业已成为粤港澳地区一块重要的旅游文化品牌,在旅游经营开发、规划设计、宣传营销和庙会经济等方面,有着许多成功的经验。它不仅促进了经济次发达地区产业结构的调整和升级,而且提升了地方的文化软实力,有利于地方文化的繁荣和对外文化的交流。它是我国非物质文化遗产产业化的成功典范,值得深入研究和推广。
As a national non-heritage masterpiece of the Xijiang River dragon mother culture, has a long history, far-reaching impact. Over the past 30 years of reform and opening up, with the efforts made by local governments, Longmousa Culture has become an important tourism and cultural brand in Guangdong, Hong Kong and Maucao. It has many successful experiences in tourism management development, planning and design, promotion and marketing, and temple fair economy. It not only promotes the adjustment and upgrading of the industrial structure in the economically developed regions, but also enhances the local cultural soft power and is conducive to the prosperity of local culture and the exchange of foreign cultures. It is a successful example of the industrialization of China’s intangible cultural heritage and deserves further study and promotion.