编者按： 西方经济学家普遍认为，人们许多经济行为往往会受到个人习惯、偏爱、嗜好等非理性因素的影响，如果不及时克服，即使财商很高的人也会犯下代价不菲的错误。为此，本刊从本期开始开辟一个“你不能那样理财”小专栏，每期刊发一篇千字文章。文章力求做到以事开篇，析事剖理，事理交融，启迪思维，以期引导人们走出投资理财的误区，获得更多的发财机会。 Editor’s note: Western economists generally believe that many people’s economic activities are often influenced by irrational factors such as personal habits, preferences and hobbies. If they are not overcome in time, even the most financially-expensive people will make costly error. To this end, this issue from the beginning of this issue to open up a “You can not finance that” a small column, each issue a thousand words article. The article seeks to start with things, analysis of events, blend of things, inspire thinking, in order to guide people out of the misunderstanding of investment and financial management, get more opportunities for wealth.