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很多人都会惊讶于一个出色的创意究竟从何而来?为什么有些产品在它出世的那一刻就备受世人喜爱?是设计师的天赋?假上帝之手的设计?还是一次有组织的设计行为?来到Continuum设计公司的幕后,这家曾获2011美国国家设计奖,为宝洁设计过帮宝适、速易洁拖把等无数设计实践的公司,遵循的设计原则简单而又复杂,那就是“理解用户”。多年以前,Continuum曾经做过一个调研,看人们是如何考虑环保问题的。结果人们多将注意力投注于自身和家庭,只关注那些看得见的东西。比如,人们关注塑料袋的问题是因为这是人们看得见的污染,像旅行
Many people are surprised at exactly where a great idea came from and why some products were so loved by the world at the moment it was born, the designer’s gift, the design of a fake God’s hand, or an organized design activity Behind the scenes of Continuum Design, Inc., a firm that has won 2011 National Design Awards, P & G’s numerous design practices such as Pampers, Velcro, and Mop, follows the simple and complex design principles of “Understand user”. Many years ago, Continuum conducted a survey to see how people think about environmental issues. As a result, people pay more attention to themselves and their families and only focus on what is visible. For example, people are concerned about the problem of plastic bags because it is people can see the pollution, like travel