信息革命对人类社会的发展产生了巨大影响,推进了人类社会的进步;无论是政治传播还是商业传播都面临着新的挑战——媒体变了,传播规律变了,受众获取信息的路径和方法变了,信息通过媒体送达我们目标人群的整个传播流程也变了。基于这样的前提,如何理解、运用人类对话、交往的信息沉淀在社交媒体平台上的数据,如何解读这些数据,同时分析和解构这些数据的存在价值,就成为人类社会共同面临的一个重大难题 The information revolution has had a tremendous impact on the development of human society and promoted the progress of human society. Both political communication and commercial communication are facing new challenges. The media have changed, the laws of communication have changed, and the ways and means of obtaining information It has changed, the whole process of dissemination of information through the media to our target population has also changed. Based on this premise, it is a major challenge for human society to understand how to interpret and interpret the data from social dialogue by using the information of human dialogues and contacts, and to analyze and deconstruct the existence value of these data