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本文是创造学和市场营销学相结合的产物。以创造学为工具,分析了市场营销学科理论的创新思维过程,并浅议了创造学在新产品开发和广告创意上的应用。
This article is a combination of creativity and marketing. With creative science as a tool, this paper analyzes the innovative thinking process of marketing theory and discusses the application of creative science in new product development and advertisement creation.