营销企划的基本方法都是相通的。我们以“真功夫”快餐案例贯穿始终,对此进行分析。第一是核心价值的探寻,核心竞争力的打造。如果一个企业没有核心竞争力或者核心价值就不会有前途。打造一个品牌,必须要选择一个“敌人”。毛泽东主席 The basic methods of marketing planning are interlinked. We have to “real kung fu” fast food case runs through, analyze it. The first is the exploration of core values ​​and the building of core competitiveness. If a company has no core competence or core value there will be no future. To create a brand, you must choose an “enemy”. Chairman Mao Zedong