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“5.12汶川地震”由于震级高、灾情严重,引起了全球媒体对中国四川的关注,并对地震灾情进行了大量详细的报道。成都作为此次地震灾区所在的省会城市和支援灾区的大后方,成为了海内外媒体报道关注的重点城市之一。但由于不同的传媒报道方式与重点不同,一些媒体在报道时可能带给海内外观众或读者造成一种对于成都城市形象的理解误差。基于这一重大突发事件,成都的城市形象传播面临极大的考验。成都需要深入分析海内外对“5.12汶川地震”的报道情况,寻找城市形象被影响的根源,有针对性地提出相应的方案及解决办法。
“5.12 Wenchuan earthquake ” Due to the high magnitude, the disaster was serious, causing global media attention in Sichuan, China, and a large number of detailed reports of the earthquake disaster. Chengdu, the capital city where the earthquake-stricken area is located and the rear of the disaster-stricken areas, became one of the key cities in media coverage at home and abroad. However, due to the different media coverage and focus, some media reports may bring a misunderstanding of Chengdu’s city image to audiences and readers at home and abroad. Based on this major emergency, Chengdu’s city image transmission is facing great challenges. Chengdu needs in-depth analysis of the coverage of “5.12 Wenchuan Earthquake” at home and abroad, looking for the root causes of the city image being affected, and proposing corresponding solutions and solutions in a targeted manner.