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随着新媒体的快速发展,传统广播电视节目播出形式已与时代发展不相适应,脱离了广大观众的需求,而且因为广播内容播出有着一定的时间限制,因此广播节目不能与广大受众实现互动,因此为了与快速发展的时代相适应,广播行业要在发展过程中重视研究受众人群的需求特点、兴趣爱好等各个方面的内容,才能据此合理开发新型广播内容,提高广播内容的吸引力。本文首先分析了基于新媒体发展广播行业发展中存在的诸多问题,接着提出了只有创新当前广播内容才能实现健康发展。
With the rapid development of new media, the traditional broadcast programs have become incompatible with the development of the times and are out of the needs of the vast audience. Moreover, broadcast programs can not be broadcast to the general public because of the limited time available for their broadcast Therefore, in order to adapt to the rapid development of the times, the broadcasting industry should pay attention to the needs and interests of the target audience in the development process so as to rationally develop new radio contents and enhance the attractiveness of broadcasting contents . This paper first analyzes many problems existing in the development of broadcasting industry based on new media, and then proposes that only by innovating the current broadcasting content can the healthy development be realized.