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微电影是网络时代的新兴的大众传播媒介。微电影尚处于发展的初级阶段,具有一些思想政治教育载体的特征,但如不能有效引导也会导致社会价值的失范。深入研究微电影的发展态势和传播特点,丰富思想政治教育的载体并以思想政治教育为导向更好地促进微电影走向健康、向上的轨道发展。
Micro-film is an emerging mass media in the Internet age. Micro-film is still in the initial stage of development, with some characteristics of carrier of ideological and political education, but if it can not be effectively guided, it can lead to the loss of social value. In-depth study of the development of micro-film and dissemination of features, enrich the carrier of ideological and political education and ideological and political education as a guide to better promote the micro-film to a healthy and upward track.