2017年,差不多同时出现了两档以朗读作为主要形式的文化类电视节目。一档是中央电视台的《朗读者》,它是央视著名主播董卿担任制片人后的处女秀。另一档则是由黑龙江卫视和腾讯播出的《见字如面》,它的主持人是名不见经传的黑龙江卫视主持人,除了在黑龙江卫视播出之外,也在腾讯网络播出,更多的受众是通过网络平台观看节目。两档节目风格鲜明,就 In 2017, there were almost two simultaneous readings of the cultural television program as the main form of reading. The first file is the “Reader” of CCTV, which is the debut woman behind CCTV’s famous anchorman Dong Qing. Another file is broadcast by Heilongjiang Satellite TV and Tencent, “see the word as the surface,” its host is a little-known Heilongjiang TV host, in addition to broadcast on TV in Heilongjiang, but also in the Tencent network broadcast, More audiences watch the show online. Two programs distinctive style, it