论文部分内容阅读
市场细分理论对于投资办院具有重大的实践指导意义。对于老的医院而言,可以预测各个医疗细分市场的演变和发展趋势,并结合自身在各个细分市场的地位和实力,制订自身在不同细分市场的战略方针;对于新建设的医院而言,可以预测市场容量设定医院建设规模以及投资回收计划,确定自身的正确定位,并可以制订有针对性的经营规划。不论如何,对于不同细分市场的特性的了解及规律的掌握,必将有助于投资、经营的成功,必将有利于自身的战略决策。
The theory of market segmentation has great practical guiding significance for investment and management. For older hospitals, we can predict the evolution and development trend of various medical market segments and formulate our own strategic directions in different market segments in light of their own position and strength in various market segments. For newly-built hospitals, Say, you can predict the market capacity to set the hospital construction scale and investment recovery plan to determine their own correct positioning, and can develop targeted business plans. In any case, the understanding of the characteristics of different market segments and the mastery of laws will surely help the success of investment and business and will certainly benefit their own strategic decisions.