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简述了价值链升级过程中的理论,利用相关理论分析了文化产业实景项目“印象.刘三姐”的运作模式,总结了其价值链延伸的路径。通过对经典案例的剖析,提出了我国其他地区山水实景演出项目发展的相应对策建议。
The theory in the course of upgrading the value chain is briefly described, and the operating mode of the real estate project “Impression Liu Sanjie” of cultural industry is analyzed with relevant theories. The path of extending the value chain is also summarized. Through the analysis of the classic case, this paper puts forward the corresponding countermeasures and suggestions on the development of landscape real performance projects in other areas in China.