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21世纪的今天,随着科学技术的飞快发展,数码产品实现功能所需要的形式载体越来越小。在这种情况下,数码产品就更需要进行合适的包装,来充分体现产品本身的特点、品质及优势。好的产品更需要符合消费者心理和审美需求的外观色彩设计以提升产品的附加值,满足消费者的情感化需求。人们在接触一个崭新的产品的时候,首先接触到的就是这个产品的艳丽色彩。一个成功的产品色彩设计能够使产品在起跑时就比相同类型的产品领先。由于目前数码产品的色彩设计大多是以简单的无彩色系的灰色调色彩为主,很大程度上不能够满足消费者个性化的追求,所以在数码产品的外观设计中色彩的情感化应用就显得异常重要。
Today, in the 21st century, with the rapid development of science and technology, the formal carriers required for the realization of digital products have become smaller and smaller. In this case, digital products need to be more appropriate packaging, to fully reflect the characteristics of the product itself, quality and advantages. Good products also need to meet consumer psychology and aesthetic needs of the appearance of color design to enhance the added value of the product to meet the emotional needs of consumers. People come into contact with a brand new product, the first is the gorgeous color of this product. A successful product color design enables the product to lead the way than the same type of product at start-up. Due to the current digital products are mostly based on the color design of achromatic gray color tone-based, largely unable to meet the individualized pursuit of consumers, so digital products in the design of the emotional application of color It seems very important.