质量定位以及对于不同质量水平的定价是一个产品生存过程中最重要的两个方面,对产品质量—价格的研究也是产业经济理论研究的一个重要方面。本文探寻一个小公司进入一个垄断市场的策略。小厂商通过提供低质量,低价格的产品来避免与现有大厂商的激烈竞争。这个模型在一些特定的假设下建立了一个均衡,并检验了外生变量和内生变量是如何影响价格、质量和利润。特定条件下的均衡表明进入的可行性,但是深入的研究发现,由于一些市场条件的限制,使得小厂商进入这个市场以后的利润微薄。并且如果小厂商只是一味的追求成本的降低,并不能带来太大的市场利润的提升,还有可能因为技术成本太高而得不偿失。 Quality positioning and pricing for different quality levels are the two most important aspects of a product’s survival process. The research on product quality-price is also an important aspect of industrial economic theory research. This article explores a small company into a monopoly market strategy. Small vendors avoid fierce competition with existing vendors by offering low-quality, low-price products. This model establishes an equilibrium under some specific assumptions and tests how exogenous and endogenous variables affect price, quality, and profit. The equilibrium under certain conditions indicates the feasibility of entry, but in-depth studies have found that the margins of small firms after entering this market are meager due to some market conditions. And if small manufacturers simply pursue the reduction of costs, they will not bring too much market profit improvement. They may also be outweighed by the high technical costs.