商品包装的外在形式与内在的商品本体的本质内容要真实的统一起来 ,需要从事市场活动的经济主体的自我道德约束。社会的商品包装要建立在“义利”统一、互利互惠、诚实守信等道德原则的基础上。 The intrinsic form of the commodity packaging and the inherent content of the real body of goods to be truly unified, the market needs to engage in economic activities of the moral self-moral constraints. The social commodity packaging should be based on the moral principles of “unity of justice and benefit”, mutual benefit and reciprocity, honesty and trustworthiness.