所谓市场营销活动主要是指在变化的市场环境中,为了满足消费者的需要和欲望,通过交换和创造商品及价值完成企业目标.增加企业经济利润的社会过程和管理过程。不同企业的市场营销活动都要坚持一切从实际情况出发,把全业的利益和社会利益相结合.根据企业的实际情况,采取适当的市场营销策略。 The so-called marketing activities mainly refers to changing the market environment, in order to meet the needs and desires of consumers, through the exchange and creation of goods and value to complete business goals .Enterprise economic profit increase social process and management process. Different enterprises must adhere to all marketing activities from the actual situation, the industry-wide interests and social interests combined.According to the actual situation of enterprises, adopt appropriate marketing strategy.