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在重庆直辖以来,在文化强市的口号的带领下,渝派文化茁壮成长,渝派服饰也是在此情况下应运而生。但在多元文化的冲击下,渝派服饰作为重庆服装的一个代名词却不被大众所接受,大家对渝派服饰的认识还停留在朝天门货的阶段。“渝派服饰”这一名词正是为了摆脱低端产品而被提出来的,要将渝派服饰以崭新的面貌出现并被大众所接受和熟知,需要很长的时间。在当今社会,网络营销无疑为渝派服饰指明了一条出路。文章从唯品会成功的营销模式入手进行分析,提炼出有利于渝派服饰的网络营销方式,对渝派服饰的商业营销提出建议,以期将渝派服饰从批发货、零散销售模式中解脱出来。
Under the direct administration of Chongqing, under the leadership of the slogan of a strong culture city, Yu-faction culture has thrived and Yu-fai clothing has emerged under such circumstances. However, under the impact of multiculturalism, Chongqing faction clothing as a synonym for clothing in Chongqing is not accepted by the public, everyone’s understanding of Yu faction clothing still stays in the stage of rising popularity. “Yu faction clothing ” is the term is to get rid of low-end products have been put forward to send Yu faction clothing with a brand new appearance and is accepted by the public and well-known, takes a long time. In today’s society, online marketing undoubtedly pointed out a way out for the Yu school dress. This article analyzes the successful marketing mode of Vipshop, extracts the network marketing mode that is conducive to the faction of Yu faction and proposes the commercial marketing of Yu faction apparel in order to free Yu faction apparel from the wholesale goods and fragmented sales mode .