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图形,是人们进行信息交流的主要传播媒介之一,在平面设计中担负着向受众传递作品内涵和表达情感的重任。随着时代的不断发展和进步,图形已不再只是一种信息传播工具,还成为了现代人类审美观念的一种体现,不断地给受众带来了视觉上的享受。本文系统阐述了现代平面设计中图像创意的几种主要表现形式与手法,以期能够使图形更好地服务于平面设计。
Graphic, is one of the main media for people to exchange information, in graphic design is responsible for conveying the content to the audience and express the emotion of responsibility. With the continuous development and progress of the times, graphics are no longer just a means of information dissemination, but also become an embodiment of the modern human aesthetic concept, which continuously brings the visual enjoyment to the audience. This article systematically expounds several main manifestations and techniques of image creativity in modern graphic design, in order to make the graphic better serve the graphic design.