做企业,本质上就是资本与产业的结合。有的企业借力资本助推,一飞冲天,创造了商业神话;有的企业牵手资本后,问题迭出,经营每况愈下,最终不欢而散。不了解资本真相,不懂得游戏规则,不把控好市场运营,融资征途将一路艰辛。本书作者基于数年来帮助企业融资的实战经验,告诉在转型过程中有投融资需求的企业家们,如何成为最终赢家。 To do business, in essence, is the combination of capital and industry. Some enterprises lend capital boost, soar, creating a business myth; some enterprises hand the capital, the problems one after another, the business deteriorating, ultimately unhappy. Do not understand the truth of the capital, do not understand the rules of the game, do not control the market operation, financing journey will be hardships all the way. Based on the years of practical experience helping companies finance, the author of this book tells entrepreneurs how to become the ultimate winner when it comes to investing and financing in the transition.