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为了实现广告的特殊的劝说功能,广告商用尽各种策略,修辞则是其中重要策略之一。广告英语也非常注重应用排比、押韵等修辞手法,通过这些手法的灵活运用,能增加广告感染力,使得广告便于记忆,以达到促销效果。
In order to achieve the special persuasion function of advertisers, advertisers use various strategies and rhetoric is one of the most important strategies. Advertising English also places great emphasis on the application of row, rhyme and other rhetorical devices, through the flexible use of these techniques, can increase the appeal of advertisements, making advertising easy to remember, in order to achieve the promotion effect.