民俗符号是中国传统文化符号,同时也是文化体系的关键因素。对视觉传达设计中的民俗符号进行研究和探索是艺术传达设计研究工作的重要内容,从而丰富艺术设计及其表现形式。中国文化博大精深,在文化发展的长河之中,人们创造了丰富多样的民俗符号。民俗符号具有浓厚的文化底蕴和极高的美学价值,将其应用到艺术传达设计当中,不仅能够发扬其文化底蕴,还能为视觉传达设计增添色彩。本文将重点进行视觉传达设计中民族符号的艺术研究。 Folk symbols are symbols of traditional Chinese culture, but also the key elements of the cultural system. The research and exploration of folk symbols in the design of visual communication is an important part of the work of art communication design and research so as to enrich art design and its manifestations. Chinese culture is broad and profound. Among the long process of cultural development, people have created rich and varied folk symbols. Folk symbols with a strong cultural background and high aesthetic value, which will be applied to the design of art communication, not only to promote their cultural heritage, but also for visual communication design to add color. This article will focus on the artistic design of ethnic symbols in visual communication design.