论文部分内容阅读
自有媒介以来,媒介迷(fans,音译为“粉丝”)就存在。影迷、书迷、电视迷、网迷等等,媒介迷几乎无所不在。近年来,随着媒介全球化发展,一些国家通过控制“积极的受众”,利用媒介迷的主动性和过度性,有效地掌控着本国或他国的社会舆论。一些跨国媒体更是通过“迷”营销运作,在世界范围内深刻地影响着受众的心理和行为:好莱坞大片引发了全球
Since its own media, media fans (transliteration of “fans”) exist. Fans, book fans, TV fans, online fans, etc., media fans almost everywhere. In recent years, with the development of globalization of media, some countries have effectively controlled the social public opinion in their own country or in other countries by controlling their “active audiences” and utilizing the initiative and excess of media fans. Some multinational media through the “fan” marketing operation, the world has a profound impact on the audience’s psychology and behavior: Hollywood blockbusters triggered the global