近年来随着博物馆文化旅游业的大力发展,博物馆文化衍生品的市场也在不断扩大。它不仅具有文化艺术性、文化识别性、纪念性等特征,还更具有商业价值性,对其进行开发具有重要的社会价值和市场价值。本文通过介绍国内外主要博物馆在文化衍生品销售方面的情况来阐述博物馆文化衍生品的价值。 In recent years, with the vigorous development of cultural tourism in museums, the market of museum cultural derivatives is also constantly expanding. It not only has the characteristics of cultural and artistic, cultural identification, commemorative, but also more commercial value, its development has important social and market value. This article expounds the value of museum cultural derivatives by introducing the situation of sales of cultural derivatives by major museums at home and abroad.