进入21世纪,人们开始深刻地认识到,与企业形象、品牌形象一样,城市形象是城市重要的无形资产,是一座城市综合竞争力不可或缺的要素。成功举办世界性盛会给一个国家的经济、文化、政治等诸多方面带来极大的积极影响,特别是对举办国家的承办城市形象的确认和传播,会产生巨大的马太效应。 Into the 21st century, people began to profoundly recognize that, like corporate image, brand image, the image of the city is an important intangible assets of the city, is an indispensable element of a city’s overall competitiveness. The successful hosting of a world event has a tremendous positive impact on the economy, culture and politics of a country. In particular, the identification and dissemination of the image of host cities in host countries will have a great Matthew effect.