在移动互联网和泛娱乐大潮下,中国也走到了二次元文化崛起的前夜。作为二次元文化中一个重要的表现手段,动漫拟人化设计发源于日本,但在近些年的国内二次元文化领域也是甚嚣尘上,受到年轻群体的喜爱和追捧。本文旨在对二次元文化中动漫拟人化设计的兴起、发展及文化产物进行分析、说明,并对其在推进二次元文化传播方面的意义进行论述。 Under the tide of mobile Internet and pan-entertainment, China also came to the eve of the rise of the second meta-culture. As an important means of expression in the second meta-culture, the anthropomorphic design of anime originated in Japan. However, in recent years, its field of secondary meta-culture is also rampant and loved and sought after by young people. The purpose of this paper is to analyze and explain the rise and development of anime anthropomorphic design in the secondary meta-culture, and to explain its significance in advancing the secondary meta-cultural communication.