黑夜给了我黑色的眼睛,我却用它来寻找光明。近几年的媒体经营之路,一直是“山雨欲来”、“大兵压境”但都被广告经营者推出“乾坤大挪移掌”——化解,两位数的经营增长记录着广告人的功绩,而其后的甘苦难与人说。对于城市电视台来说,“马太效应”使得广告主的目光聚焦在央视和少数卫视身上,加之网络、移动电视、数字电视等新兴媒体的夹击,大连台曾经有的60％的收视份额已经一去不返,同城媒 Night gave me black eyes, but I used it to find the light. In recent years, the road to media management, has been “Raining,” “Soldiers pressured” but have been launched by advertising operators, “Qiankunzhangnuozhangzhang” - resolve, double-digit growth recorded the advertising business people Merit, and the subsequent hardships and people say. For the city television stations, the “Matthew Effect” has made advertisers focus on CCTV and a small number of TV stations. In addition to the attack on the emerging media such as the Internet, mobile TV and digital television, the share of TV stations in Dalian which has been occupied by 60% Go back, the same city media