论文部分内容阅读
近年来,虚拟现实技术重新引发社会关注,通过以360°全景技术为基础、以人机交互、以创意生产为动力等特征改变着传播内容的呈现方式。虚拟现实技术和电视直播之间拥有天然的粘连性,两者结合带给了受众更强的现场感,打破了时空界限,实现了受众自主选择观看视角的可能。当前各大传媒巨头纷纷尝试,展开VR直播布局。本文中,笔者主要探讨“VR+电视直播”的全新组合模式给电视直播带来的新机遇,及分析现阶段这种模式在发展过程中所遇到的挑战。
In recent years, the virtual reality technology has rekindled social attention and has changed the presentation of the transmitted content by taking 360 ° panoramic technology as the foundation, human-computer interaction and creative production as the driving force. Virtual reality technology and television live with natural adhesion between the two combined to give the audience a stronger sense of the scene, breaking the boundaries of space and time, to achieve the audience’s own choice to watch the possibility of viewing. At present, major media giants have tried to launch VR live broadcast layout. In this article, the author mainly discusses the new opportunities brought by the new combination mode of “VR + TV Live” to live television broadcasting and analyzes the challenges encountered in the development of this mode at this stage.